Connect Broadband shares insight on how ‘extensive use of internet is impacting young minds’
Connect Broadband, market leader in the Wire-line and Broadband segment today announced the winner of Connect "Papa Kehte Hain Facebook Contest". Mr. Satnam Singh from Fatehgarh Sahib has won the contest by getting maximum likes for his photograph shared on Connect Broadband Facebook page. He was felicitated with 32” LED TV by Connect Broadband.
Connect Papa Kehte Hain Contest embraced the loving and caring spirit of a father/child relationship, and inspired people to share their own stories of this amazing bond. The Contest was organized in the month of June 2015 and reached more than 70,000 people through promotions on Facebook, Twitter, Instagram, whatsapp, emailers and other digital formats. Rules for participation were very simple. Participants posted a photograph with their father and few lines about the best things they have learnt from them.
Role of father is to advise children on life skills. Participants highlighted whatever they have learnt from their father. This way Connect Broadband brought to the netizens, father`s day concept in a new format, which was close to their heart. That is the reason behind the grand success on this program on social media. It received unprecedented response across different platforms. The best adjudged photograph with write up which got maximum likes was Mr. Satnam`s, who won the grand prize of 32” LED TV from Connect Broadband. Mr Satnam Singh’s post received an overwhelming response with close to 20,000 likes.
After winning the Contest Mr. Satnam said, “While posting my photograph I didn`t expect that I will win the contest but was confident that I will get some likes as for me bonding between me and Dad is the best. I am very excited to receive this award and I sincerely thank Connect Broadband for giving me this opportunity of winning the prize. This LED TV is a gift for my father, who has always gone beyond his means while bringing us up.” Mr Satnam`s father is an agriculturist from Bhul Majra village near Patiala.
Speaking about the initiative, Mr. Arvind Bali, Director and CEO, Connect Broadband said, “Fathers’ Day contest was organized to recognize and appreciate fathers and father figures, who have influenced our lives. Connect Broadband consistently creates engagement opportunities through digital media for its customers and Facebook followers. This Fathers’ Day, we wanted our fans to share what inspires their greatest moments with their Fathers. The huge success of this contest, with the winner coming from a small village, signifies the crucial role that digital media plays in our lives today”, added Mr. Bali.